Hello, I’m Christel!

I have ten years of experience working in creative social marketing. I’m currently a freelance senior creative and social video expert.

Clients: BBC Studios, Sky, Netflix, Channel 4, Google, YouTube, King, Barclaycard, SharkNinja, Amazon, Adobe, CAT Construction, Get Harley, Wizards of the Coast, Hasbro, CORGI Toys

CV (freelance): Senior Creative, That Lot (2024); Associate Creative Director, Social Chain (2024); Senior Creative, Oliver Agency (2024); Creative Strategist, GetHarley (2024); Social Producer, SPM Group (various years), Social Producer, Lookout Point (2020-2022)

CV (permanent): Social Content Director, Jellyfish (2022-2024); Senior Social Producer, Jellyfish (2021-2022); Digital Marketing Manager, Hadean (2019-2020); Campaigns Officer, Civil Service (2019), Digital Marketing Manager, BBC Studios (2018-2019); Researcher, BBC Studios (2015-2018), Social Media Editor & Post Production, The Connected Set (2014-2015)

Skills: Social-first creative & strategy, content creation & video production, social media brand identity & tone of voice, leading in-house creative teams, project management & delivery, managing clients & external agencies, leadership & mentoring, reporting & analytics, website management & redesign, creative problem-solving.

Check out some of my work below!

  • "Christel is one of the best people I have worked with. She's incredibly creative, knowledgeable of what makes social audiences tick and a pleasure to be around."

    ~ Laura Hernando, Global VP Content, Social at Jellyfish

  • Christel is brilliant, talented, thinks social-first, and knows how to land great content. Christel is a social strategist, content producer, and can even be in the content! She has positive, thoughtful energy and is the type of person you want to work side-by-side with every day.

    ~ Macey Hall, Social Media and Creator Marketing Consultant at YouTube

  • “Really impressive follower growth and reach. The breadth and volume of content across the series really was outstanding.”

    ~ Hugh Davies, Head of Marketing at Lookout Point

  • “Christel is tenacious, determined and focused. She has a strong creative vision and genuinely transformed the Doctor Who website, delivering to time and to budget. Her management of the site and the social profiles reinvigorated the brand in digital at a key moment in its history.”

    ~ Simon Foster, Head of Digital Marketing at BBC Studios

  • "Christel is a pleasure to work with. Super creative and high energy - she inspired us and gave us great actionable insight and ideas to take forward."

    Tom Robinson, Snr. Growth Director at GetHarley 

Agency: Jellyfish

Year: 2024

Role: Social Content Director

Organic Social Content

To help achieve their goal of making YouTube the essential platform for creators, we launched a dedicated Instagram handle for YouTube Creators.

As the Channel Editor, I led a team of two producers and two designers to deliver two posts per day, overseeing the content calendar, ideation and signing-off assets for review. Our content included how-tos, news and highlighting creator milestones. I also managed collaborations with influencers to expand reach and create inspiring content.

Agency: Jellyfish

Year: 2023

Role: Social Content Director

Social Content & Brand Identity

As a platform specialist, I played a pivotal role in workshops to formulate a comprehensive TikTok strategy for Sky UK and partner agencies. Over the course of 12 weeks, we used this strategy to produce trend-led, viral content for @hellosky, upgrading the channel to feel native and authentic to TikTok users.

My responsibilities included leading on creative ideation and production for trending content that aligns with Sky's key objectives from both Product and Entertainment business outputs. I also developed the tone of voice documentation for the account.

Agency: Jellyfish

Year: 2023

Role: Social Content Director

Social Campaign

I developed a creative response to Sky’s brief for a social campaign for COBRA: Rebellion, which encompassed the creative platform, platform strategy and concepts for TikTok, Instagram, Facebook and X.

I then led on the delivery of the campaign. Working with design teams, I delivered a package of social content to highlight the exciting moments in the series for COBRA’s existing audience and create intrigue for those who haven’t watched the show before.

Agency: Jellyfish

Year: 2022-2023

Role: Senior Content Producer

Organic Social Content

I have created a wide variety of social media content for Candy Crush’s global audience of 70 million Crushers including behind the scenes videos, memes and reactive TikTok formats using trending sounds.

I have also helped Candy activate Mighty Hoopla Festival, Paris Fashion Week, and the international Candy Crush tournament, All Stars.

Agency: Jellyfish

Year: 2021-2022

Role: Senior Content Producer

Social Content & Brand Identity

I led a team of five producers and two designers and oversaw creative ideation and production for Google UK’s social handles. Our content brought together three key pillars: Google’s products & services, audience interests, and cultural moments. Our very first tweet combined local trending topic Drag Race UK with a funny Google reference to incredible results.

I also took the lead in creating new tone of voice documentation, developing a uniquely British TOV to stand out from other English-speaking handles.

Agency: Jellyfish

Year: 2022-2024

Role: Senior Content Producer

Social Campaign

I have created a variety of social assets to support campaigns for new Netflix DE titles. This has involved skillfully using show footage to create engaging social content and equipping talent with suites of assets to leverage their reach and passionate followers.

Titles include Barbarians II, Kaulitz & Kaulitz and Eric.

Agency: Lookout Point

Year: 2020-2022

Role: Digital Content Producer

Social Content

I ran the official Instagram account for Gentleman Jack which I did single-handedly for 18 months until the show was concluded after a second series. Content was entirely organic with no paid social.

Under my management, the Instagram grew from 10k to 44k followers. I owned all aspects of production including design, video editing and reporting.

Year: 2021, 2022, 2023 & 2024

Role: Content Producer

Organic Social Content

Leading a small team of creatives to capture and publish social content from the night on Instagram and Twitter. Sharing all of the evening’s highlights including the red carpet, interviews with celebrity guests, goody bags and the awards ceremony itself.

Agency: BBC Studios

Year: 2019

Role: Digital Marketing Manager

Campaign & Website Redesign

I oversaw all aspects of the Doctor Who Series 11 campaign related to social media and the website.

This included collaborating with an external agency to redesign the website and working with creative teams and freelancers to create content for social.

Agency: BBC Studios

Year: 2015-2018

Role: Host & Researcher

Original Web Series

I was headhunted due to my YouTube videos and became the Host & Researcher of the original web series, Doctor Who: The Fan Show by BBC Studios.

My responsibilities included presenting, scriptwriting, developing concepts, sourcing contributors, editing episodes and creating clips for social media.

Agency: The Connected Set

Year: 2014

Role: Channel Assistant

Original Web Series

#Mashed was Channel 4's first independently run YouTube channel, collaborating with major and emerging YouTubers to create short-form content focused on gaming and internet culture.

As a Channel Assistant, I supported the channel by crafting video concepts, working with contributors to develop their content, managing uploads, creating social media content and reporting.

Workshops

If you or your team need to sharpen your skills in social video ideation and production, I offer workshops that guide you through everything from social strategy and best practices to shooting, editing tips, trends and branding. These sessions will equip your team to create impactful social content.

↓ check below for some workshop success stories ↓

Creative Workshops

Year: 2024

Role: Creative Strategist & Workshop Facilitator

GetHarley connects people with skincare clinicians. They approached me for help structuring their social content strategy. I created and led three workshops where we developed their social positioning, created content pillars and brainstormed actionable ideas.

We also covered trends, shooting and editing tips and developed a social toolkit to ensure their content felt native while staying true to their brand.

“Christel is a pleasure to work with. Super creative and high energy - she inspired us and gave us great actionable insight and ideas to take forward.”
— Tom Robinson, Senior Growth Director at GetHarley 

One more thing!

Outside of my day job, I’m a content creator specialising in my favourite show Doctor Who (and sometimes other geeky stuff). I have 50k followers across TikTok, Instagram, X and YouTube.

Want to see more? Click the button below!

Work with me!

Work with me!

Let’s work together!

You can reach out to me directly for any freelance work, and I'll try to respond as soon as possible. You can also contact me at christeldeecreative@gmail.com

For inquiries about presenting, panels, appearances, or collaborations as a content creator, please contact my agent at JBGledhill@unitedagents.co.uk