Content was entirely organic with no paid social. Under my management, the Instagram grew from 10k to 44k followers.

I owned all aspects of production including design, video editing and reporting.

I produced a wide variety of content including behind the scenes videos, memes, quizzes and carousel explainers. A major strength of the account was its relationship with an extremely engaged audience, giving lots of opportunities for interactive content using Stories.

Fans loved learning more about the historical context of the show and I was proud to play a small part in what became known as the ‘Gentleman Jack Effect’, whereby women around the world took inspiration and strength from Anne Lister’s extraordinary life.

“Really impressive follower growth and reach. The breadth and volume of content across the series really was outstanding.”

~ Hugh Davies, Head of Marketing at Lookout Point

Series 2 was an exciting and busy time during which I worked tirelessly to create daily posts throughout the 10 weeks the show aired in the UK and US. I was invited to the Halifax premiere and was responsible for sharing this fantastic evening with the international fanbase.